{"id":108582,"date":"2019-06-30T18:00:18","date_gmt":"2019-06-30T11:00:18","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/house-plants-the-new-bloom-economy\/"},"modified":"2019-06-30T19:04:15","modified_gmt":"2019-06-30T12:04:15","slug":"house-plants-the-new-bloom-economy","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/house-plants-the-new-bloom-economy\/","title":{"rendered":"House plants: the new bloom economy"},"content":{"rendered":"


\nInstagram-friendly and bursting with \u2018wellbeing benefits\u2019, pot plants are being repackaged and reinvented by smart online entrepreneurs. Alex Moshakis reports on a growing trendIn October last year, an American entrepreneur named Eliza Blank raised $5m in venture funding for the Sill, a New York brand described on its website as \u201cA modern plant destination for the modern plant lover.\u201d Blank established the Sill in 2012, with the help of a Kickstarter campaign. \u201cWe want to make it fun and easy to own a plant!\u201d she wrote then. It had not been fun and easy for Blank up to that point. Every time she moved from one city apartment to another, she would \u201ctry to integrate plants into my home,\u201d she says, but, \u201cI would just kill every single one of them.\u201d She noticed friends facing similar struggles: they neither knew of convenient places to buy plants nor, crucially, how to look after them. Monsteras slowly dwindled; peace lilies faded to stem; fronds slumped to an unhappy limp\u2026 You couldn\u2019t call it a bloodbath, really, but there was slaughter.\u201cPlants are assuredly good!\u201d Blank says. But where to buy them in the city and how to become a dutiful plant parent? \u201cI asked: \u2018Why isn\u2019t there a consumer brand that can elevate this to commodity status?\u2019\u201d She became frustrated at first, then excited, the way entrepreneurs do, I suppose, when landing on a new growth opportunity. She would sell plants online! Bird\u2019s nest ferns. Cheese plants. Moss balls\u2026 then offer consumers helpful information about how to not kill them. Continue reading…
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\nSource : theguardian.com
\nRead more…House plants: the new bloom economy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram-friendly and bursting with \u2018wellbeing benefits\u2019, pot plants are being repackaged and reinvented by smart...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-108582","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-sfk","jetpack-related-posts":[{"id":126239,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/new-plants-for-free-how-to-propagate-from-softwood-cuttings\/","url_meta":{"origin":108582,"position":0},"title":"New plants for free: how to propagate from softwood cuttings","date":"April 30, 2022","format":false,"excerpt":"\r I am moving house; so from lavender to buddleia, I\u2019m taking cuttings from new growth to plant in my garden. It\u2019s easy when you know howI am beginning a long farewell: by the end of the year, I will be gone from this garden and starting anew in Welsh\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":65996,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/how-to-grow-a-house-jungle-why-millennials-are-looking-for-something-to-nurture\/","url_meta":{"origin":108582,"position":1},"title":"How to grow a \u2018house jungle\u2019: why millennials are looking for something to nurture","date":"September 10, 2017","format":false,"excerpt":"\r Boxed in by shrinking housing and wages, young people are going potty for pot plants, with big leafy varieties like the fiddle leaf fig proving particularly popularAnnie Dornan-Smith has never counted the plants in her one-bedroom flat in Watford, but guesses there are about 30. \u201cSome people I know\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":111933,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/gardening-tips-plant-katsura-the-candyfloss-tree\/","url_meta":{"origin":108582,"position":2},"title":"Gardening tips: plant katsura, the candyfloss tree","date":"October 26, 2019","format":false,"excerpt":"\r Visit Tom Hart Dyke\u2019s World Garden and keep plants moist once the central heating goes onPlant this A tree that smells like candyfloss? This is the secret superpower of the katsura (Cercidiphyllum japonicum); as well as smelling divine, the leaves flame orange, red and yellow before falling. Stands 20m\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":122216,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/bring-a-little-colour-back-to-indoor-plants\/","url_meta":{"origin":108582,"position":3},"title":"Bring a little colour back to indoor plants","date":"September 26, 2021","format":false,"excerpt":"\r Let\u2019s reintroduce the delight of dainty flowers and elegant blooms to our houseplantsWith sales soaring up to 500% in the first UK lockdown alone, houseplants are back in a huge way. Yet unlike in their 1970s heyday, the species currently in vogue are almost exclusively the foliage types. In\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":123223,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/digging-up-hollywoods-plant-howlers\/","url_meta":{"origin":108582,"position":4},"title":"Digging up Hollywood\u2019s plant howlers","date":"November 14, 2021","format":false,"excerpt":"\r Painting out evidence of agricultural vehicles in Gladiator would have been easy \u2013 but film sets are full of botanical errorsAs someone who spends so much of his life fascinated by weeds growing in cracks in the pavement, I find it bizarre that to most of modern society plants\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":113727,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/gardening-tips-plant-a-black-stemmed-dogwood\/","url_meta":{"origin":108582,"position":5},"title":"Gardening tips: plant a black-stemmed dogwood","date":"January 18, 2020","format":false,"excerpt":"\r Then visit the Giant Houseplant Takeover at RHS Wisley or read about modern plant huntersPlant this Looking for something showy for your garden this month? Black-stemmed dogwood (Cornus alba \u2018Kesselringii\u2019) underplanted with evergreen grasses or snowdrops makes a dramatic winter picture. This hardy shrub will reach 2m each way\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/108582"}],"collection":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/comments?post=108582"}],"version-history":[{"count":0,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/108582\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/media?parent=108582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/categories?post=108582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/tags?post=108582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}