{"id":105977,"date":"2019-04-11T21:07:06","date_gmt":"2019-04-11T14:07:06","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/why-mrs-hinch-and-the-cleanfluencers-are-sweeping-up-the-book-charts\/"},"modified":"2019-04-11T22:08:04","modified_gmt":"2019-04-11T15:08:04","slug":"why-mrs-hinch-and-the-cleanfluencers-are-sweeping-up-the-book-charts","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/why-mrs-hinch-and-the-cleanfluencers-are-sweeping-up-the-book-charts\/","title":{"rendered":"Why Mrs Hinch and the 'cleanfluencers' are sweeping up the book charts"},"content":{"rendered":"


\nSophie Hinchliffe, a hairdresser who dispenses cleaning advice to 2.3m Instagram followers, has sold more than 160,000 copies of her first book in three days. What\u2019s going on?In 1861, the original domestic goddess Mrs Beeton warned her readers: \u201cnot only health but life may be said to depend on the cleanliness of culinary utensils.\u201d More than a century and a half later, more than 150,000 people have rushed to snap up a copy of Instagram \u201ccleanfluencer\u201d Mrs Hinch\u2019s guide to a spotless home, Hinch Yourself Happy, which promises to reveal \u201chow a spot of cleaning is the perfect way to cleanse the soul\u201d.Mrs Hinch, AKA Sophie Hinchliffe, is a hairdresser from Essex who dispenses regular cleaning advice to her 2.3 million Instagram followers: how to make a bed \u201c\u2018bedgasm\u2019 ready for the week ahead\u201d, her favourite cleaning gloves, dousing her bathroom in disinfectant and karate-chopping cushions. Her book, a mix of memoir and advice, promises that cleaning (which she calls \u201chinching\u201d) \u201ccan soothe anxiety and stress\u201d, according to her publisher Michael Joseph, which bought the rights to the book in a \u201cheated\u201d 11-way auction in December. Published on 4 April, the book sold sold 160,302 copies in three days \u2013 making it the second fastest-selling non-fiction title of all time, just behind Kate Allinson and Kay Featherstone\u2019s recipe collection Pinch of Nom, which broke the record just last month by selling 210,506 copies in three days. Continue reading…
\n
\nSource : theguardian.com
\nRead more…Why Mrs Hinch and the ‘cleanfluencers’ are sweeping up the book charts<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sophie Hinchliffe, a hairdresser who dispenses cleaning advice to 2.3m Instagram followers, has sold more...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-105977","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-rzj","jetpack-related-posts":[{"id":106656,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/are-cleaning-gurus-sweeping-an-epidemic-under-the-carpet\/","url_meta":{"origin":105977,"position":0},"title":"Are cleaning gurus sweeping an epidemic under the carpet?","date":"April 28, 2019","format":false,"excerpt":"\r Repetitive tasks can help with anxiety, but can we trust them to safeguard women\u2019s mental health?Good morning, how are you, the world is ending. Evidence: in three days, \u201ccleanfluencer\u201d Mrs Hinch sold more than 160,000 copies of her first book, revealing \u201cHow a spot of cleaning is the perfect\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":78893,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/leap-of-faith-from-abandoned-chapel-to-heavenly-home\/","url_meta":{"origin":105977,"position":1},"title":"Leap of faith: from abandoned chapel to heavenly home","date":"February 4, 2018","format":false,"excerpt":"\r How a Yorkshireman converted a Methodist chapel into a place to live \u2013 and a dramatic backdrop to his art collectionYorkshireman Mark Hinchliffe can vividly recall the spark that ignited his love of collecting. It happened in Leeds City Museum when, as a boy, he stood transfixed in front\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10770,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/how-we-helped-a-family-win-the-400000-royal-london-refused-to-pay\/","url_meta":{"origin":105977,"position":2},"title":"How we helped a family win the \u00a3400,000 Royal London refused to pay","date":"April 16, 2016","format":false,"excerpt":"\r Insurer refused to honour a policy in full, but after a series of ombudsman rulings \u2013 and our intervention \u2013 the firm relentedDental nurse Jodie Hinchliffe was eight-and-a-half months pregnant with her first child when her father, Paul, died in 2012. Two weeks later, baby Georgie came along. Amid\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":61160,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/britons-more-likely-to-be-in-a-relationship-with-a-hairdresser-than-with-another-person\/","url_meta":{"origin":105977,"position":3},"title":"Britons more likely to be \u2018in a relationship\u2019 with a hairdresser than with another person\u00a0","date":"July 19, 2017","format":false,"excerpt":"\r \r \r Source : telegraph.co.uk\r Read more...Britons more likely to be \u2018in a relationship\u2019 with a hairdresser than with another person\u00a0","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14228,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/hairdresser-booking-app-promises-youll-never-ring-up-for-a-haircut-again\/","url_meta":{"origin":105977,"position":4},"title":"Hairdresser booking app promises you\u2019ll never ring up for a haircut again","date":"May 24, 2016","format":false,"excerpt":"\r \r \r Source : telegraph.co.uk\r Read more...Hairdresser booking app promises you\u2019ll never ring up for a haircut again","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":138115,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/creditors-line-up-in-liquidation-of-upmarket-hairdresser-dry-tea\/","url_meta":{"origin":105977,"position":5},"title":"Creditors line up in liquidation of upmarket hairdresser Dry & Tea","date":"June 29, 2023","format":false,"excerpt":"\r More than $800,000 Covid cash was paid to keep it afloat - but it still sank.\r \r Source : nzherald.co.nz\/Property\r Read more...Creditors line up in liquidation of upmarket hairdresser Dry & Tea","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/105977"}],"collection":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/comments?post=105977"}],"version-history":[{"count":0,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/105977\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/media?parent=105977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/categories?post=105977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/tags?post=105977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}