{"id":104257,"date":"2019-02-22T11:10:52","date_gmt":"2019-02-22T04:10:52","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/era-rolls-out-service-targeted-at-crazy-rich-asians\/"},"modified":"2019-02-22T12:02:57","modified_gmt":"2019-02-22T05:02:57","slug":"era-rolls-out-service-targeted-at-crazy-rich-asians","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/era-rolls-out-service-targeted-at-crazy-rich-asians\/","title":{"rendered":"ERA rolls out service targeted at 'Crazy Rich Asians'"},"content":{"rendered":"


\nThe property agency has upped its game with the regional roll out of Plush, a new service that targets high-net-worth (HNW) investors.
\nAs one of Asia Pacific\u2019s biggest international real estate agent networks with more than 17,818 agents, ERA Realty Network has upped its game with the regional roll out of Plush, a new service that targets high-net-worth (HNW) investors.
\nFirst launched in Singapore in January, the service aims to help the company\u2019s agents become more adept at catering to the growing demands of HNW individuals.
\nMore: APAC Realty, MLN Join Forces To Target Wealthy Chinese Property Buyers
\nOver 100 agents within the city-state were selected for the first phase of the rollout.
\n\u201cThis rollout will enable the entire ERA\u2019s agent network operating within the niche market segment to network and explore co-broking opportunities across the region,\u201d the company said in a press release.
\n\u201cThe respective teams in each country will undertake thorough market research studies to learn more about the demographics of their HNW individuals, their needs, wants and demands. Eventually, they will be able to build an exclusive information repository and offer a bespoke one-stop service for distinguished clientele.\u201d
\nMoreover, additional trainings will be offered to its agents to help them grow their portfolio of advisory services to include trust and will creation, asset management and enhancement as well as estate and succession planning.
\nThe initiative was announced on Thursday (21 Feb) at the ERA 2019 Asia Pacific Business Conference, which was attended by over 2,000 real estate agents from 10 countries.
\nThe event saw Minister of Trade and Industry Chan Chun Sing helm a dialogue and present awards to the region\u2019s top agents.
\nDuring the conference, the company also shared details of its regional expansion plans for the year.
\nERA acquired the ERA master franchisor for Indonesia earlier in the month, while taking direct ownership of Thailand ERA master franchise.
\n\u201cThese efforts will allow ERA to become more strategically involved in matters concerning business development in these countries. Such operational structure would engender cross-selling benefits, as agents in different countries can work together to market and sell overseas properties to their own customers,\u201d it said.
\nFind\u00a0property agents\u00a0who can help you in your\u00a0Singapore Property\u00a0search.
\n\u00a0
\nRomesh Navaratnarajah, Senior Editor at PropertyGuru, edited this story. To contact him about this or other stories, email\u00a0romesh@propertyguru.com.sg
\n
\nSource : proppertyguru.com.sg\/Property Market
\nRead more…ERA rolls out service targeted at ‘Crazy Rich Asians’<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The property agency has upped its game with the regional roll out of Plush, a...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-104257","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-r7z","jetpack-related-posts":[{"id":126436,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/why-high-net-worth-investors-in-the-middle-east-are-shifting-to-sustainable-investments-and-islamic-finance\/","url_meta":{"origin":104257,"position":0},"title":"Why high net worth investors in the Middle East are shifting to sustainable investments and Islamic Finance","date":"May 10, 2022","format":false,"excerpt":"\r HNW investors have already taken steps to integrate their Islamic beliefs via Shariah-compliant strategies, and want to learn more about sustainable investments, the head of New Markets at Lombard Odier said\r \r Source : arabianbusiness.com\r Read more...Why high net worth investors in the Middle East are shifting to sustainable\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.siamlandbank.com\/propertynews\/wp-content\/uploads\/2022\/05\/shariah-compliant-investments-islamic-banking-1-1000x667-1.jpg?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":74494,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/opportunities-lurk-in-the-uk-for-keen-investors\/","url_meta":{"origin":104257,"position":1},"title":"Opportunities lurk in the UK for keen investors","date":"December 8, 2017","format":false,"excerpt":"\r A pound well off highs before the Brexit vote presents new financing options for HNW individuals, according to independent brokerage Enness\r \r Source : arabianbusiness.com\r Read more...Opportunities lurk in the UK for keen investors","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":157277,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-real-estate-sothebys-sells-40-8mn-mansion-in-dubai-hills-estate\/","url_meta":{"origin":104257,"position":2},"title":"Dubai real estate: Sotheby\u2019s sells $40.8mn mansion in Dubai Hills Estate","date":"July 9, 2025","format":false,"excerpt":"\r The sale reinforces Dubai Hills Estate's position as a destination for ultra-luxury buyers and high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals\r \r Source : arabianbusiness.com\r Read more...Dubai real estate: Sotheby\u2019s sells .8mn mansion in Dubai Hills Estate","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.siamlandbank.com\/propertynews\/wp-content\/uploads\/2025\/07\/Dubai-Hills-Estate-Hills-View-Mansion-1000x667-1.jpg?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":67144,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/era-realty-to-relist-in-singapore\/","url_meta":{"origin":104257,"position":3},"title":"ERA Realty to relist in Singapore","date":"September 22, 2017","format":false,"excerpt":"\r ERA Realty\u2019s CEO Jack Chua. ERA Realty Network, the second biggest property agency here by agent numbers, plans to relist on the Singapore Exchange (SGX) to take advantage of the anticipated recovery in the housing market, reported the Business Times. The firm and other related businesses will be floated\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":102738,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/record-of-agents-past-hdb-resale-transactions-now-available-online\/","url_meta":{"origin":104257,"position":4},"title":"Record of agents\u2019 past HDB resale transactions now available online","date":"January 7, 2019","format":false,"excerpt":"\r The data shows the track record of agents and how active they are in transacting HDB flats. Those keen to buy or sell HDB flats can now check the track record of their property agent online, after the Council for Estate Agencies (CEA) launched the first phase of the\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":109702,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/ultra-rich-foreigners-turn-to-singapore-luxury-homes\/","url_meta":{"origin":104257,"position":5},"title":"Ultra-rich foreigners turn to Singapore luxury homes","date":"August 7, 2019","format":false,"excerpt":"\r Luxury residential brokerage firm Sotheby\u2019s International expects foreign ultra-high-net-worth (UHNW) investors to drive sales activity within Singapore\u2019s luxury residential segment. This comes as the geopolitical tensions in the UK and Hong Kong are enhancing the attractiveness of luxury homes within the city-state, reported Singapore Business Review. British billionaire James\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/104257"}],"collection":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/comments?post=104257"}],"version-history":[{"count":0,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/104257\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/media?parent=104257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/categories?post=104257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/tags?post=104257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}