{"id":10368,"date":"2016-04-11T07:46:43","date_gmt":"2016-04-11T00:46:43","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/property-news\/thai-mass-market-developer-switches-to-the-luxury-segment\/"},"modified":"2016-04-11T08:09:38","modified_gmt":"2016-04-11T01:09:38","slug":"thai-mass-market-developer-switches-to-the-luxury-segment","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/thai-mass-market-developer-switches-to-the-luxury-segment\/","title":{"rendered":"Thai mass-market developer switches to the luxury segment"},"content":{"rendered":"


\nThe company repositions itself to focus on catering to a market that is still in high demand
\nDon Muang area (Screen grab from YouTube)
\nIn a bid to tap into a more profitable segment of the local\u00a0property market, Chewathai Public Co, the Thai arm of Singapore-listed developer TEE Land, will shift its focus on the high-end and luxury sectors,\u00a0The Straits Times\u00a0first reported.
\nThe company, which previously catered to the mass-market and mid-tier segments completing six projects to date, is preparing to launch later this year its\u00a0first luxury development,\u00a0Chewarom Residence,\u00a0located near Don Muang International Airport, with\u00a0prices ranging from THB5 million (USD143,000) to THB8 million (USD228,000).
\nAccording to the report,\u00a0the company will also build upscale landed homes as the affordable and mid-range segments continue to struggle.
\n\u201cWe hope to launch luxury projects in the central business district in Bangkok, as well as more landed property, to balance out our entire portfolio, which is all condos now,\u201d Chewathai managing director Boon Choon Kiat told\u00a0The Straits Times.
\nThe will also be launching its first luxury condominium, Chewathai Petchkasem 27 due to be completed in 2018, targetting a September date.\u00a0Thailand and Singapore buyers will be the first priority, while a sales launch for the Chinese market is being considered for Hong Kong and Taiwanese investors.
\nRead next: Thailand\u2019s most illustrious real estate event returns for the 11th year
\n
\nSource : property-report.com
\nRead more…Thai mass-market developer switches to the luxury segment<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The company repositions itself to focus on catering to a market that is still in...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-10368","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-2He","jetpack-related-posts":[{"id":11332,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/did-the-thai-property-stimulus-package-work-new-findings-revealed\/","url_meta":{"origin":10368,"position":0},"title":"Did the Thai property stimulus package work? 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