{"id":10152,"date":"2016-04-07T18:35:57","date_gmt":"2016-04-07T11:35:57","guid":{"rendered":"http:\/\/www.siamlandbank.com\/propertynews\/?p=10152"},"modified":"2016-04-07T16:42:50","modified_gmt":"2016-04-07T09:42:50","slug":"dubai-properties-to-launch-phase-two-of-arabella-townhouses-in-dubailand","status":"publish","type":"post","link":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-properties-to-launch-phase-two-of-arabella-townhouses-in-dubailand\/","title":{"rendered":"Dubai Properties to launch phase two of Arabella townhouses in Dubailand"},"content":{"rendered":"


\n
\nDubai Properties is to launch on Saturday the second phase of its Arabella community of townhouses within the Mudon development bordering Emirates Road. Masood Al Awar, chief commercial officer at Dubai Properties, told The National that the developer will release 200 two-, three-, four- and five-bedroom townhouses on Saturday, as well as presenting the project at the International Property Show, which takes place at Dubai World Trade Centre from Monday to Wednesday next week.
\nDubai Properties launched the first phase of Arabella in May 2015 and reported that all of the homes on offer sold out on its launch day. Phase one contains 500 units and is currently being built by Trojan General Contracting. The first phase consisted of three- and four-bed properties, but phase two will also have two-bed and five-bed units.”We are always trying to fill market requirements and customer needs, we have known that these will be required and we have designed a better mix for the people because we want to attract different segments and different categories,” said Mr Al Awar, who joined Dubai Properties in December after stepping down from his previous role as the chief executive of Tasweek Real Estate Development & Marketing.
\nThe two-bed units at Arabella start in price at Dh1.3 million, three-beds at Dh1.6m, four-beds at Dh2.2m and five-beds at Dh2.6m. These will be close to site facilities such as Mudon Central Park featuring jogging and cycling trails, sports courts and exercise stations and some outdoor cafes, play areas and shops.Mr Al Awar expects that a contractor for the project will be appointed in 6-8 months once the scheme’s details have been finalised and tenders have been drawn up, and the properties to be delivered by the end of 2018. The units are being offered on a payment plan, with a 10 per cent deposit required and a further 30 per cent payable during construction. The remaining 60 per cent is payable on handover.
\nWhen asked how it compares with the nearby Nshama Town Square scheme, which faces Mudon on Emirates Road, where the first phase of townhouses saw three-bed units priced from Dh1m and four-beds from Dh1.2m, Mr Al Awar said that Dubai Properties had “done enough benchmarking to make sure that our offering is very competitive”.”Different markets have different segments. I think Arabella 1 was very successful. Built on that, and on the demand we have tested from the market, we are launching this product.
\n“We understand very clearly that this product is well positioned in the market and it will be absorbed, because we are offering value.”Richard Paul, a director of residential valuations at Cluttons, told journalists at an event on Wednesday that the track record of a developer can play a major role in the pricing of schemes, with those who have managed to bed down established communities such as Emaar Properties and Dubai Properties able to charge a premium.
\n“If they’re brand new to the market, they have to overdeliver everything and really put out a shining example of what they can do. And not cut corners.”He said that the maintenance of communities is something that is “hugely important to buyers”.”The speculators have left. If we’re talking about owner-occupiers they’re going to be here for five or ten years and they will want to know what’s this place going to look like in five or ten years.”
\nmfahy@thenational.aeFollow The National’s Business section on Twitter
\n
\nSource : thenational.ae
\nRead more…Dubai Properties to launch phase two of Arabella townhouses in Dubailand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dubai Properties is to launch on Saturday the second phase of its Arabella community...<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"class_list":["post-10152","post","type-post","status-publish","format-standard","hentry","category-property-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p75ss1-2DK","jetpack-related-posts":[{"id":5352,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-properties-launches-affordable-property-scheme-in-dubailand\/","url_meta":{"origin":10152,"position":0},"title":"Dubai Properties launches affordable property scheme in Dubailand","date":"February 21, 2016","format":false,"excerpt":"\r \r Dubai Properties Group has announced the launch of a new affordable housing project, Serena, in Dubailand.The company said that Serena will cover an area of 8.2 million square feet, with the first phase containing two and three bedroom townhouses and three-bed semi-detached villas, with homes being arranged around\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17826,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/trojan-wins-dh1-billion-emaar-contract-to-build-nearly-1400-mira-oasis-townhouses\/","url_meta":{"origin":10152,"position":1},"title":"Trojan wins Dh1 billion Emaar contract to build nearly 1,400 Mira Oasis townhouses","date":"June 27, 2016","format":false,"excerpt":"\r Trojan General Contracting has been awarded a Dh1 billion contract by Emaar Properties to build the second phase of the Mira Oasis project.Abu Dhabi-based Trojan said the second phase of Mira Oasis - part of Emaar's Reem Community in Dubai and close to its existing Arabian Ranches community -\u2026","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":158217,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-real-estate-meraas-launches-new-phase-of-nad-al-sheba-gardens-with-201-villas-townhouses\/","url_meta":{"origin":10152,"position":2},"title":"Dubai real estate: Meraas launches new phase of Nad Al Sheba Gardens with 201 villas, townhouses","date":"July 25, 2025","format":false,"excerpt":"\r Building on the success of Dubai's Nad Al Sheba Gardens' earlier phases, the new collection of villas features contemporary designs, clean lines, and natural materials\r \r Source : arabianbusiness.com\r Read more...Dubai real estate: Meraas launches new phase of Nad Al Sheba Gardens with 201 villas, townhouses","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.siamlandbank.com\/propertynews\/wp-content\/uploads\/2025\/07\/Nad-Al-Sheba-Gardens-3-1000x667-1.jpg?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":137839,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-south-unveils-phase-3-of-upcoming-residential-project-south-bay\/","url_meta":{"origin":10152,"position":3},"title":"Dubai South unveils phase 3 of upcoming residential project South Bay","date":"June 23, 2023","format":false,"excerpt":"\r The third phase of Dubai's South Bay introduces an impressive collection of over 200 villas and townhouses\r \r Source : arabianbusiness.com\r Read more...Dubai South unveils phase 3 of upcoming residential project South Bay","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.siamlandbank.com\/propertynews\/wp-content\/uploads\/2023\/06\/Dubai-South-Bay-2-1000x667-1.jpg?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":145163,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/dubai-south-properties-sells-out-new-real-estate-launch-in-just-4-hours\/","url_meta":{"origin":10152,"position":4},"title":"Dubai South Properties sells out new real estate launch in just 4 hours","date":"June 13, 2024","format":false,"excerpt":"\r Dubai South Properties sold out final phase of South Bay development in hours after launch\r \r Source : arabianbusiness.com\r Read more...Dubai South Properties sells out new real estate launch in just 4 hours","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.siamlandbank.com\/propertynews\/wp-content\/uploads\/2024\/06\/Dubai-South-4-1000x667-1.jpg?fit=1000%2C667&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":31704,"url":"https:\/\/www.siamlandbank.com\/propertynews\/property-news\/rak-properties-to-start-handover-of-townhouses-in-2-7bn-flamingo-development\/","url_meta":{"origin":10152,"position":5},"title":"RAK Properties to start handover of townhouses in $2.7bn Flamingo development","date":"October 26, 2016","format":false,"excerpt":"\r 57 townhouses in second phase were completed two months ahead of schedule\r \r Source : arabianbusiness.com\r Read more...RAK Properties to start handover of townhouses in .7bn Flamingo development","rel":"","context":"In "Property News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/10152"}],"collection":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/comments?post=10152"}],"version-history":[{"count":0,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/posts\/10152\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/media?parent=10152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/categories?post=10152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siamlandbank.com\/propertynews\/wp-json\/wp\/v2\/tags?post=10152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}